AMC scraps plan to make the best movie theater seats more expensive July 21, 2023 Aprilia Reen Technology / AMC’s Sightline setup that would have customers pay more for better seats or less for the front row has been tossed. By Umar Shakir, a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. He spent over 15 years in IT support before joining The Verge. No, getting seats in AMC Theaters will not be like booking tickets for flights, sporting events, or the theater. As previously reported by Bloomberg, the company is done testing ways to offer tiered pricing that would have customers paying extra for more desirable seats at the cinema and less for the ones no one wants. The now-canceled Sightline plan was being tested in three US markets, and AMC notes customer response “clarified” things enough to end the pilot. The company stated that it “saw little or no incremental lift in front-row attendance, even with a price reduction applied to those seats” in the testing markets. AMC notes, probably most importantly, that its competitors didn’t try to match the scheme, and so it will go in another direction. Personally, I wonder whether moviegoers could have just bought the regular or cheaper tickets for less-crowded showings a week after release — and then just walk to seats that don’t make them feel like they’re looking into a ViewMaster. AMC will again attempt to get people to sit in the peripheral-vision-testing rows by experimenting with new “enhanced spacious front row seating with extensive seat recline,” which it will begin testing in late 2023. It matches other theaters that also let guests in the front lie all the way back, similar to how people might sit at home while they stream movies. SOURCE Post navigation As China embraces membership stores, Sam’s Club expansion gathers paceSpider-Man 2’s new story trailer and PS5 bundle are consumed by Venom Leave a Reply Cancel replyYou must be logged in to post a comment.