On the heels of the over-billion-dollar box office success of Barbie, Robbie Brenner has been upped to the president of Mattel Films.
Brenner, whose previous title was executive producer of Mattel Films, joined the company in 2018 after a career as a successful independent producer with credits that include Dallas Buyers Club.
The first film released under Brenner’s tenure at the toy company was the Margot Robbie-fronted Warner Bros title, Barbie. The Greta Gerwig-directed film is the biggest theatrical release of the year, and the biggest box office release in Warner Bros. history, grossing over $1.4 billion at the global box office to date.
“Robbie joined the company five years ago to bring the vision of Mattel Films to life, collaborating with leading filmmakers to make standout quality movies based on our iconic brands that will resonate in culture and appeal to global audiences,” said Mattel CEO Ynon Kreiz. “She has done exactly that and so much more, positioning Mattel Films as a key partner for innovative creators, world-class talent, award-winning producers, and major studios.”
“Throughout my career, I have always gravitated toward creating important movies that have something to say. Mattel and Ynon have given me the opportunity of a lifetime to unlock a treasure trove of IP and collaborate with some of the greatest actors, auteurs, and studios in the world,” added Brenner, who previously held positions at Relativity, Miramax, and 20th Century Fox.
Mattel has a deep slate of projects in various stages of development. This includes a Hot Wheels movie with Warner Bros. and producer J.J. Abrams, a Polly Pocket movie from Lena Dunham starring Lily Collins, and projects based on Magic 8 Ball, Barney, and American Girl brands.